http://www.observer.com/taxonomy/term/28862/feed Articles from Observer.com en http://www.observer.com/node/32964 BEIJING -- Oggi, a Japanese fashion magazine with a Chinese edition, held a fifth anniversary celebration the night of Nov. 10, at the Rui Fu nightclub. At first glance, it appeared that Rui Fu had closed and been replaced by another nightclub--a routine thing to happen in Beijing, with or without bulldozers involved--and that the new nightclub was called Oggi. There were lit-up signs that said "Oggi" and an "Oggi" backdrop in front of which arrivals were required to pause, standing on footprint markings, for photographs before entering. In the vestibule was a gigantic bowl that said "Oggi" again. But inside, the club was still Rui Fu, though a narrow tan carpet with the Oggi logo on it snaked the length of the room, making right turns to get around the bar. A spur of the carpet led to the vestibule and the stairs. The main event of the evening was a fashion show by the Beijing label Zemo Elysee, for which the tan carpet would be the runway.  read more »]]> http://www.observer.com/node/32964#comments Media Beijing Elysee Yang Inter IKEA Systems BV Rui Fu Tue, 14 Nov 2006 08:43:52 -0500 Observer Staff 32964 at http://www.observer.com