NY Observer > Atari Inc. http://www.observer.com/taxonomy/term/30123/feed Articles from Observer.com en Hold Steady! It’s Wolf Parade!; Also, Waits, Beck, John Legend http://www.observer.com/node/39464 In the beginning of September, Beyoncé celebrated her birthday and Justin Timberlake brought  read more »]]> http://www.observer.com/node/39464#comments Arts & Culture Atari Inc. Capitol Records Inc. Coca-Cola Classic The Decemberists Sun, 24 Sep 2006 20:00:00 -0400 I-Huei Go 39464 at http://www.observer.com The Virtual Mogul http://www.observer.com/node/34281
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We've seen virtual real-estate investing before, but now you can attain full-fledged tycoon status.

Yesterday, Atari announced it was shipping out Tycoon City: New York.

Players will get the chance to carve their own empires out of the Big Apple from humble origins, building and customizing restaurants, nightclubs, and theaters before moving on up to run media conglomerates and Wall Street financial firms. Tycoon City features more than 100 different types of business ventures in all, and the real-world setting and landmarks of New York will be accompanied by real-world product placement, including Time Magazine, Tag Heuer, and Nokia.

And every budding tycoon should learn about real-world product placement. Ever seen The Apprentice?

- Michael Calderone]]> http://www.observer.com/node/34281#comments Real Estate Atari Inc. TAG Heuer SA Time Inc. Wall Street Thu, 23 Feb 2006 08:22:32 -0500 Observer Staff 34281 at http://www.observer.com