NY Observer > Maybelline Beauty Products http://www.observer.com/taxonomy/term/30979/feed Articles from Observer.com en Justin Timberlust http://www.observer.com/2007/justin-timberlust The tabloid glossies are revving up to destroy another beautiful love couple whose sell-by date&mdas  read more »]]> http://www.observer.com/2007/justin-timberlust#comments Arts & Culture 'NSYNC Cameron Diaz Justin Timberlake Maybelline Beauty Products Sun, 04 Feb 2007 19:00:00 -0500 Suzy Hansen 36663 at http://www.observer.com Digital City: Web Firm Takes Google's Old Times Square Space http://www.observer.com/node/35403 How about that Internet? First, digital marketing giant Digitas lands more than 200,000 square feet on Park Avenue South in March. Then Google finally moves into its 300,000-square-foot Chelsea palace in October.

Now, here comes Avenue A-Razorfish. The Web design and marketing company, with revenues near $200 million last year, has moved into three floors that Google used to call home at 1440 Broadway. The company will consolidate three downtown offices -- 11 Beach Street, 162 Fifth Avenue, 107 Grand Street -- into an 80,000-square-foot spot in Times Square.

Avenue A-Razorfish did the redesign of The New York Times Web site and its client list also includes Conde Nast, JP Morgan, Maybelline and Polo Ralph Lauren.

David Falk of Newmark Knight Frank repped the deal. Avenue A-Razorfish would not comment on the asking rent for the lease, but averages for Times Square office space run into the mid-$40s a foot.

- John Koblin]]> http://www.observer.com/node/35403#comments Real Estate Avenue A | Razorfish Google Inc. Maybelline Beauty Products Times Square Tue, 28 Nov 2006 07:59:53 -0500 Observer Staff 35403 at http://www.observer.com City-Bred Beauty Bar Franchise Tries To Not Sell Out http://www.observer.com/node/35360
BeautyBar.jpg
"McDive" not as ubiquitous as golden arches. Yet.

This week's Village Voice profiles New York-based Beauty Bar's emergence as the "country's first hipster bar chain."

Yet, despite opening locations in Los Angeles, San Francisco, San Diego, Las Vegas and Austin, owner Paul Devitt is adamant about "not looking to be the Hard Rock [Cafe]."

So he selects his new sites very carefully -- in a desperate attempt to not kill the cool vibe.

Beauty Bar's owners choose a neighborhood in each city that is on the verge and popular, but not yet over -- like the Las Vegas franchise located in the Fremont section of the Strip.

What's next for Devitt's sprawling "Martinis and Manicures" empire? Oh, he's going global, baby.

Devitt has his sights set on making Beauty Bar an international brand -- he's looking at spots in Toronto, Montreal, London and Tokyo while eyeing other American cities like Seattle, Miami, Philly and Chicago.

He's also "talking with Maybelline and OPI" about creating a line of Beauty Bar nail polish.

Um, Paul, what was that you were saying about "not becoming mainstream?" - Chris Shott]]> http://www.observer.com/node/35360#comments Real Estate Las Vegas Maybelline Beauty Products Paul Devitt San Francisco Tue, 14 Nov 2006 09:56:35 -0500 Observer Staff 35360 at http://www.observer.com He's Just...Dreamy, But Am I Dowdy? Dandies Prowl Our City http://www.observer.com/node/50475 I was having tea in a few days with the celebrated New York dandy Patrick McDonald.  read more »]]> http://www.observer.com/node/50475#comments Caribbean Johnny Depp Maybelline Beauty Products Patrick McDonald Sun, 06 Mar 2005 19:00:00 -0500 Laren Stover 50475 at http://www.observer.com