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 <title>NY Observer &gt; Clark Hoyt</title>
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 <title>Times &#039;Fesses Up to Public Editor on MoveOn Ad</title>
 <link>http://www.observer.com/2007/times-fesses-public-editor-moveon-ad</link>
 <description><![CDATA[<!--paging_filter--><p>For weeks, <em>The New York Times</em> has been defending itself against charges they gave a special rate for a controversial lfull-page ad to the liberal antiwar group MoveOn.org.
<p>The ad, with the headline &quot;General Petraeus or General Betray Us?&quot;, elicited outraged responses from President George W. Bush, Rudolph Giuliani and other leading Republicans, and more so when it was revealed that MoveOn was given a &quot;standby rate&quot; of $65,000. <em>Times</em> spokespersons said last week that this was a typical rate. But the fashion in which it was given, it turns out, was not typical.</p>
<p><em>Times</em> public editor Clark Hoyt wrote in his Public Editor column yesterday:</p>
<blockquote><p>Eli Pariser, the executive director of MoveOn.org, told me that his group called The Times on the Friday before Petraeus’s appearance on Capitol Hill and asked for a rush ad in Monday’s paper. He said The Times called back and “told us there was room Monday, and it would cost $65,000.” Pariser said there was no discussion about a standby rate. “We paid this rate before, so we recognized it,” he said. Advertisers who get standby rates aren’t guaranteed what day their ad will appear, only that it will be in the paper within seven days.
<p>Catherine Mathis, vice president of corporate communications for The Times, said, “We made a mistake.” She said the advertising representative failed to make it clear that for that rate The Times could not guarantee the Monday placement but left MoveOn.org with the understanding that the ad would run then. She added, “That was contrary to our policies.”</p>
</p></blockquote>
<p>And then there&#39;s the somewhat baffling response of publisher Arthur Sulzberger Jr.: “If we’re going to err, it’s better to err on the side of more political dialogue. ... Perhaps we did err in this case. If we did, we erred with the intent of giving greater voice to people.” <span class='read-more'><a href="http://www.observer.com/2007/times-fesses-public-editor-moveon-ad">&nbsp;read&nbsp;more&nbsp;&raquo;</a></span></p>
<ul>
<li><a href="http://www.nytimes.com/2007/09/23/opinion/23pubed.html?_r=1&amp;n=Top/Opinion/The%20Public%20Editor&amp;oref=slogin"><em>The New York Times</em></a>    </li>
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 <comments>http://www.observer.com/2007/times-fesses-public-editor-moveon-ad#comments</comments>
 <category domain="http://www.observer.com/channel/media">Media</category>
 <category domain="http://www.observer.com/channel/politics">Politics</category>
 <category domain="http://www.observer.com/taxonomy/term/50391">Clark Hoyt</category>
 <category domain="http://www.observer.com/taxonomy/term/46446">Eli Pariser</category>
 <category domain="http://www.observer.com/taxonomy/term/25456">MoveOn.org</category>
 <category domain="http://www.observer.com/taxonomy/term/49802">The New York Times</category>
 <pubDate>Mon, 24 Sep 2007 08:40:15 -0400</pubDate>
 <dc:creator>Observer Staff</dc:creator>
 <guid isPermaLink="false">58136 at http://www.observer.com</guid>
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<item>
 <title>This Will Only Hoyt A Little …</title>
 <link>http://www.observer.com/2007/will-only-hoyt-little</link>
 <description><![CDATA[<!--paging_filter--><p>Now that Mr. Hoyt is on board as the paper’s third public editor, it seems as though the business of covering Iraq is the top priority of the bureau. <span class='read-more'><a href="http://www.observer.com/2007/will-only-hoyt-little">&nbsp;read&nbsp;more&nbsp;&raquo;</a></span></p>]]></description>
 <comments>http://www.observer.com/2007/will-only-hoyt-little#comments</comments>
 <category domain="http://www.observer.com/channel/media">Media</category>
 <category domain="http://www.observer.com/taxonomy/term/50391">Clark Hoyt</category>
 <pubDate>Tue, 17 Jul 2007 20:44:32 -0400</pubDate>
 <dc:creator>Michael Calderone</dc:creator>
 <guid isPermaLink="false">56054 at http://www.observer.com</guid>
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