Despite Lydia Hearst's misleading Facebook profile updates indicating that she has gotten engaged to Matt Rains, Heathrette designer Trevor Rains' brother, her publicist tells the Daily Transom that she is not engaged. In an email, Alan Rish wrote:  read more »

According to her Facebook profile, Lydia Hearst is engaged! After just one week of dating Matt Rains, Trevor Rains' brother, the twinkly-eyed socialite posted the update: "Lydia Marie Hearst Shaw went from being 'it's complicated' to 'engaged.' [Daily Intel]  read more »

Kristin Davis, whose character on Sex and the City downs Cosmos, often gets sent the cocktail at restaurants, but never drinks them because she is a recovering alcoholic. [P6]

More secret weddings! Jessica Alba and her longtime boyfriend, Cash Warren, wed on Monday before the arrival of their first child. [NY Daily News]  read more »

Graydon Carter gets the full Devil Wears Prada treatment in How to Lose Friends and Alienate People, a movie based on Toby Young's subtly titled book about his experiences working at Vanity Fair. In the film, the editor-in-chief is played by Jeff Bridges and named Clayton Harding. [P6]

Lydia Hearst says that GG's Michelle Trachtenberg is her BFF while wearing nipple tassels.  read more »

Lindsay Lohan doesn't want her "girlfriend," Sam Ronson, talking to people, gets upset when she ignores her. [P6]

Lydia Hearst will reportedly make an appearance on Gossip Girl! Lydia Hearst on Gossip Girl! [P6]  read more »

The Observer's version of March Madness entered a new phase at midnight last night when votes were tabulated for the Final Four face-off in our Socialite Slapdown contest.

The contest—which gained a bit of heat last week when Page Six reported on socialites' efforts to stack the votes in their favor—closes with four finalists: Publishing heiress, model and bag-designer Lydia Hearst faces off against socialite/style writer Derek Blasberg, and Lauren Davis, socialite and Vogue editor, faces off against Peter Davis, the mocialite-loving ... style writer!  read more »

The recently married publishing heiress Gillian Hearst-Shaw has closed on a condo in the 41-story Midtown building where her sister Lydia lives. Ms. Shaw paid $1.65 million for a 32nd-floor apartment in the Sheffield building at 322 West 57th Street, city records show. The Sheffield is just a stone's throw from Hearst's corporate headquarters and the offices of Town and Country magazine, where Ms. Hearst-Shaw has worked as an editorial assistant for over a year since her reality show was not picked up.  read more »

Lydia Hearst, the comely, blonde 23-year-old model and heiress, has bought her first apartment. According to city records filed today, she spent $1.49 million in late December for a high-floor apartment at Sheffield57.

Why did she choose a midtown condo conversion instead of, say, a Village studio? “You know, I do love being downtown,” she told The Observer from Hollywood, “but 57th Street? You have Central Park, and it sort of feels like the real Manhattan, at least the way Manhattan looks in the movies... And, of course, it’s right next-door to the Hearst Corporation,” the triangle-paneled new tower designed by Sir Norman Foster, built above the six-story structure that Ms. Hearst’s maternal great-grandfather, William Randolph Hearst, finished 80 years ago.  read more »

On a sunny Tuesday morning in early January, a strange noise was echoing through Ally Hilfiger’s apartment, a one-bedroom condo located in the faddish badlands of SoHo’s western frontier. “It’s the tailor,” said Ms. Hilfiger, motioning toward a closed door from her cozy perch on a white Art Deco love seat.

Before the interruption, Ms. Hilfiger, the 22-year-old daughter of the designer Tommy Hilfiger who herself dabbles in design and fine arts, had been describing a sentiment she shares with a small subset of female New Yorkers: women who are born of wealth, committed to various charitable causes and creative pursuits, but who claim they are weary of the flash of Patrick McMullan’s cameras, in search of a more … bohemian sensibility. These are not Upper East Siders with pageboys and pearl chokers, sitting on museum boards but living below 14th Street, in their own Petit Hameaux replete with easels, dress forms or turntables.  read more »

Though the L.A.-based designer of Rock & Republic, Michael Ball, has expressed disdain for the Bryant Park tents in the past, he had no problem showing there on Saturday, Feb. 2.  read more »