In June, we told you about a Sotheby's auction planned for this month of works by the contemporary British artist Damien Hirst, he of the formaldehyde shark and diamond-encrusted skull fame. The London-based auction, which begins on Sept. 15, has been hyped not only for the astronomical prices people are expected to pay for the 43-year-old artist's more than 220 new (and absurd) pieces—the aforementioned skull sold for $100 million in 2007—but also for the very nature of how they are going to be sold. As Reuters reports today, this will be the first sale of its kind by a major artist (Galleries and art dealers are the norm when it comes to this sort of thing), and it has the potential to bank him as much as $116 million.

Naturally, there has been some skepticism—picture Mr. Hirst with formaldehyde-soaked, diamond-studded dollar signs for eyeballs—over his decision to go to auction. But as he explained to Reuters during the newswire's recent press preview of the collection, there's a good reason behind it: Mr. Hirst is punk.  read more »

Is it just us, or does the fact that jeans company Levi Strauss & Co has commissioned Damien Hirst to design a few pieces for the spring season smack a bit of desperation?

Whatever, last Saturday evening, after the show at Gagosian gallery, which represents Mr. Hirst, nice Levi designer Adrian Nyman told us about the genesis of the collaboration, which took about four months.

"I had done a collection that Damien had bought at the Barneys department store that he really liked," he said. "So, he contacted me because he wanted to have more of the range"—Britspeak for line—"and through there we just struck up a rapport and I said, 'Would you like to do something?' I had this idea of Warhol with the new Warhol—you know, Damien has taken that torch. So, that was kind of the nexus that we jumped off from. And Damien created all this artwork just for the fashion show, so on many levels it was a great experience."

The resulting apparel: a pair of jeans, a mini skirt and a "Classic Trucker," all done in a rainbow striped pattern.