On Saturday, World AIDS Day, New Yorkers marked a grave occasion in the usual fashion: with retail!

Among those who turned up at the Kiehl's store on Third Avenue, where motorcyles adorn the windows and a portion of the day's proceeds went to the cause, were Dina and Alli Lohan (Lindsay is so last year). Chloe Sevigny, in massive leather Cloak coat and gray knit beret, ducked in to do her part, gamely posing for photos and chatting about her dry winter hands (she is a fan of Ultimate Strength Hand Salve, she said, though she can never remember its name, because her boyfriend turns all products backwards on the shelf).  read more »