As guests arrived at the 21 Club on the evening of Friday, March 28, for a party celebrating the opening in Soho of Acne Jeans’ first American store two days earlier, the Stockholm-based label’s creative director, Jonny Johansson, sat cross-legged in a plush red banquette, talking with the Transom about denim.

“If you had to choose one garment today that’s the most important garment in fashion, I would say it’s a basic pair of jeans,” he said in his thick Swedish accent.  read more »