NY Observer > primetime television http://www.observer.com/taxonomy/term/54647/feed Articles from Observer.com en Report: Boom Market for Product Placement on Primetime Broadcast TV http://www.observer.com/2008/report-boom-market-product-placement-primetime-tv

According to a new study by the Nielsen Company, during the first quarter of 2008, product placement jumped a whopping six percent in primetime programming.

The study covered ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

More from the Nielsen summary of the study:

Broadcast television placements rose 39%, while cable television was essentially flat at -1%.  read more »

]]> http://www.observer.com/2008/report-boom-market-product-placement-primetime-tv#comments Media Beef: It's What's For Dinner primetime television product placement Tue, 06 May 2008 13:20:53 -0400 Felix Gillette 68820 at http://www.observer.com