Atoosa Rubenstein

What would former Seventeen editor and CosmoGIRL! founding editor Atoosa Rubenstein tell her younger self if she had the chance? Many, many are the times we've asked ourselves just that question.

Thankfully, Ellyn Spragins, editor of the "What I Know Now" series offers us a chance to get inside an intimate Atoosa-to-Atoosa, time-warping tête-à-tête in her new book, If I'd Only Known Then: Women in Their 20s and 30s Write Letters to Their Younger Selves (Da Capo, $18.00).  read more »

The former editor of Seventeen has bought her first downtown spread.  read more »

Today, Ann Shoket was named the new editor-in-chief of Seventeen, taking over for departed editor, and MySpace fanatic, Atoosa Rubenstein.

Full release after the jump.  read more »

Forbes and Parade chatter-hound James Brady reports today on his annual leg-humping trip to Hearst boss Cathie Black's Christmas party. There was "TV's gorgeous Deborah Norville," "the tall, striking Atoosa Rubenstein," "Ken Auletta...that wonderful writer," "Kate White, blond and lovely"...

And then there was this other guy:

David Hershey, editor of Esquire, informed me he has now been in that job for ten years. Since I had once myself been a Hearst Magazines editor and publisher who lasted only 17 months before being canned, I expressed my admiration for David's longevity and for his revitalization of the grand old book.

David must have been glad to hear that--whichever David it may have been, or however he might spell it.

“Every time someone’s like, ‘I saw you on TV!’, I think, ‘Nooo!’  read more »

“Every time someone’s like, ‘I saw you on TV!’, I think, ‘ Nooo!’” said Atoosa Rubenst  read more »

Last night's Fantastic Four premiere, ambitiously slated for Liberty Island (perhaps inside the Statue of Liberty's head?), could have used some superhero help as it went up in flames (or down in the rain).

Members of the press were herded in Battery Park, then boated to Liberty Island. A red carpet parade happened. (For the record, Seventeen editor Atoosa Rubenstein's name appeared on the tip sheet of celebs. It's not that Ms. Rubenstein isn't famous, but... well, it's a bit like listing Mr. Pibb alongside Coke and Pepsi, if you follow. Still, to the organizer's credit, snacks were even provided for the reporters, which is something The Transom has never, ever heard of.)  read more »

Most of the press, of course, were not allowed to actually attend the film, so they were put back on a boat to Manhattan. But ten minutes into the screening, which was delayed until shortly after 10 p.m., apparently the projector broke. A note from our reporter Adriane Quinlan:

The reporters on the boat were treated to the sight of screening attendees scrambling below to board the press boat, so as to not be stranded on Liberty Island for an unknown amount of time. "Forget them, pull the plank!" said a publicist. Meanwhile, celebs themselves crushed unhappily onto the press boat, which took off promptly, leaving flurrying celebs below like so many Titanic victims. Jessica Alba stood bravely in the prow of The Transom's boat, unwilling to speak to the hordes of media types who surrounded her.

Much, much, much more on this endlessly enjoyable story in a bit. —Choire Sicha

From behind her desk, Atoosa Rubenstein took a deep breath and knitted her brow, a signal that the 2  read more »