Forever 21 Inc.

The Transom has actually come full-circle to love the recent work of Alex Kuczynski; she writes a weekly column called The Critical Shopper in the Thursday Style section of the New York Times. In her eight months on the job, she's trashed Sofia Coppola's films, made fun of women who lunch without eating, questioned vast income disparities in Manhattan, and generally been a total loose cannon.

And since the birth of the column in April, 2005, the blonde bombshell, who is the daugher of Peru's Prime Minister and the spouse of mega-investor Charles Stevenson, has spent in the course of her duties aproximately $25,000 dollars in self-reported sales.  read more »