Whole Foods Market Inc.
New Whole Foods Seeks 21st Amendment
In This Week's Observer...
Shott On Location: Some Day, This Forelorn Wasteland, Too, May Feature Its Own Fromagerie
Chirping birds, the gentle whirr of passing cars, the distant beeping of a truck a few blocks south backing up....
At 10 a.m. on Friday, the corner of 3rd Avenue and 3rd Street in Brooklyn seemed so serene compared to the hustle and bustle of forthcoming construction and the massive commercial traffic soon to follow.
After celebrating its long-awaited, hugely hyped grand opening of a ginormous new supermarket on Houston Street and the Bowery this week, expansive national organic grocerer Whole Foods now turns its attention to three other local sites under development, including this controversial and contaminated tract near the Gowanus Canal.
Nothing "organic" comes to mind when currently surveying the scene.
The vast expanse of green boards and shrouded chain-link set up along the perimeter conceals a field of rubble, trash bags, weeds, and toxic-looking cesspools, visible only at various gaps in the fencing.
By this time next year, Whole Foods plans to have a whopping 58,000-square-foot supermarket and 430-car parking garage built on the desolate site. Yet, with no sign of any clean-up or construction efforts at present, it's hard to imagine such a massive transformation ever meeting that aggressive timeline.
A company spokesperson, probably still busy with the publicity orgy ongoing on the Bowery, did not immediately return phone calls for comment.
- Chris ShottThe Afternoon Wrap: Wednesday
- Oh me, oh my, how the Bowery has changed! The place you used to avoid at all costs, even in broad sunshine-y daylight like today, will welcome a Whole Foods in March. The fancy-pants grocer is supposed to open its doors at Bowery and Houston on Mar. 29. [Curbed]
- Residential marketing in New York has always had that certain something--a sense of pizzaz, a sense of adventure. Now, it also has MySpace. Entire buildings are getting their own MySpace pages, complete with sexual orientations and favorite films and TV shows. At least one is trying "to meet serious thrill seekers. Someone who looks for the entertainment in life. Someone who wants to play, for the sake of winning. A heavy need for quality films and that can play pool." [Gowanus Lounge]
- Brooklyn Heights used to have a much different promenade (see above). Before demolition in 1946, "to make way for the expressway, this arched viaduct, greenhouse and buttressed wall were accessible by the stone stairways that led down from the mansions above to the ferry landing below." [Brownstoner]
- CNN/Money lists the 10 Richest Americans Ever (whitest list ever!). Though a few people listed have New York City connections (Astor, Vanderbilt, Rensselear), none made his fortune in real estate. Brokers, take note: Railroads and merchant banking--that's where the money is, apparently. [CNN/Money] - Tom Acitelli
'Beware The Third Avenue, My Son'
Finally, Egg Creams And Gelato In Brooklyn
Hold it like a man, Marty!
Brooklyn politicos, including borough beep Marty Markowitz, broke out the spades on Wednesday at a groundbreaking ceremony celebrating the construction of a huge parking lot in Gowanus that comes with the added bonus of a Whole Foods Market -- the borough's first.
In addition to parking, the 68,000-square-foot store at the corner of Third Avenue and 3rd Street will feature "unique Brooklyn touches like egg-cream and gelato stations," according to a press release.
Thankfully, the national organic and natural foods retailer has not announced plans to include some cheesy Dominos-esque "Brooklyn Style Pizza" stand. read more »
Read the full press release after the jump.
- Chris ShottBe Careful What You Wish For

The D.O.T.'s traffic-calming plan for Park Slope/Gowanus.
Cohen quotes a traffic engineer as saying that as many as 1,800 cars could use the facility per hour.
It seems oxymoronic that a healthy-lifestyle brand such as Whole Foods would promote driving in a neighborhood such as Park Slope/Gowanus; but it's never been said that a little environmentalism gets in the way of capitalism in our Mayor's city.
Prepare for "health conscious" mamas eating from bags of Pirate's Booty while gunning their S.U.V.'s down Third Avenue. read more »
Monday: Fifth Avenue Says, "No! Wire! Hangers!"

Walentas and mega-babe
- Carolyne Roehm, a veteran of 740 Park and 1 Sutton Place South, was shocked--completely shocked--when she went apartment hunting. "How can you live on Fifth Avenue and have wire hangers," she asked. Listen, Mommy Dearest, why were you looking in strangers' closets in the first place? (NY Times)
- David "Pied Piper of DUMBO" Walentas is offering a free decade of rent to any theater group that will hole up at his new 110 Livingston condo. What does his son say? "It can't be three kids out of NYU." (D.I./New York Magazine)
- Banks are headed to the outer boroughs, because Manhattan has officially been super-saturated. Hoorah! (Crain's Premium)
- Also in Crain's: Whole Foods is headed to Park West Village. Finally, the Upper West Side has a hip supermarket. (CP)
- The $1.7 billion Javits Center expansion is breaking ground today. And that's really bad news because the new and improved building "will be a tempting terrorist target." Or maybe everything will be fine--as long as those 18-wheel tractor-trailers are screened. (NY Post) - Max Abelson read more »
While East 86th Street Waits for H. and M., It’s Real-Estate DMZ
While East 86th Street Waits for H. and M., It's Real-Estate DMZ
L.P.C. Works While We Go Play

P.S. 64
P.S. 64, at 605 East Ninth Street, was built in 1906 by Charles B.J. Snyder, and it's an example of the H-plan building that was a popular design for public schools in the last 100 years. This particular building is at the center of an ugly fight between developer Gregg Singer and the surrounding community. He wants to tear it down; the community wants it as is. The L.P.C. designation means it's probably going to stay up, although Mr. Singer has vowed to go to court if the L.P.C. does what it did. See our previous coverage here. Also, The Village Voice reports that Mr. Singer might lose up to $20 million in tax breaks if he removes the building's terra-cotta trim (he's allowed to in spite of the landmarks designation because it was approved three years ago). read more »
Tofu Sabotage Debacle at Whole Foods!
The busy store went quiet. Three vegetarians—or were they meat-eaters who happen to like fermented soy products?—anxiously, embarrassedly shifted out of the market's well-groomed lines to return their lunches.
The chef begged the buffet patrons to put down their plates. "But don't worry," he said. "I'll be fired."
Would he? According to five coworkers, who each said they did not know the "crazy" man's name, the chef had fabricated the tofu-and-meat-juices tale because he had already been fired.
"Basically, okay, I don't want to disparage the guy," said the North Atlantic/ North East Whole Foods public relations man Fred Shank, "but he worked with us for two weeks and it didn't work out." Mr. Shank, reached on his Blackberry, said that the buffet's tofu is usually fried elsewhere anyway.
"Stores sometimes take it onto themselves to fry some extra tofu, but that happens early in the oil cycle," the carnivorously-named Mr. Shank said, explaining how a store's tofu is kept vegetarian. "Whereas the meat would [be fried] at the end, never the other way around."
Two hours after the disruption in the store, there was no sign of the disgruntled chef, and no sign of the delicious grilled tofu with teriyaki, only a sad void between the caesar salad and the tuna.
Where is the tofu? an employee was asked. "Why?" the employee answered. "Are you feeling sick?"
A second employee was more defensive. "You want the tofu? Fine, we'll put out the tofu."
Where, Mr. Shank, had the tofu gone? "Can't comment," he said. "It could be a shortage. I don't want to speculate."
—Max AbelsonLBRHFO Pt. IV

Also, in previous posts we forgot to mention that the Red Hook Fairway is open daily from 8 a.m. to 10 p.m. And the prices, if you're curious, seem to be very reasonable. No Whole Foods price-gouging herre. read more »
-Matthew GraceMonday: Criminal Architects
- Ten criminal Starchitects. For example, "From ground level the sense of Pei's work is more like accidental totalitarianism." (Place Performance via Archinect)
- The landlord group Community Housing Improvement Program lead a session for building owners on how to evict uncooperative tenants, especially those hooked on rent control. (New York)
- Of course it makes sense. We can order sushi, dance in the Meatpacking District and do our laundry at all hours of the night. Now we can buy real estate too. What would the world do without Michael Shvo--relax? (The New York Times)
- What happened to last year's glory developments? People actually bought a place in Times Square? (New York Post)
- Dr. Michael P. Gulizio, a prosthodontist who is "very social," bought an 1,100-square-foot condo with a 300-square-foot terrace on Fifth Avenue--his bachelor pad. And through The New York Times, Michael is looking to both "meet a future wife" and entertain a Bunny. "He is currently trying to figure out if he can fit a hot tub for the terrace through his front door."
- Columbia University students take out their aggression on neighborhood sidewalks and bars. Downtown students just go to rehab. (Gothamist)
- Not only will Whole Foods Brooklyn be larger, it won't require more land. Whole Foods is like a magical clown car, and those people are still standing on food lines outside of Trader Joe's like we're in Soviet Russia. (Crain's)
- People like having their neighborhood designated a historic district to preserve its authenticity and prevent any big bad business from coming in. But the title also brings with it more regulations. People don't like that so much. (The New York Times)
- Last week, we posted about people moving to Yonkers. Yonkers! Now, The New York Times ventures into East New York, where construction is on the rise.
- First Eliot Spitzer went after big business. Next, it's the Freedom Tower. Yup, it's logical. (NY1)
- Young professionals may choose to live in New Jersey to save money on rent. But a new luxury high rise has opened its doors in Newark, and soon the exurbs will house hipsters. (The New York Times)
- It might just be perfect timing. The Katonah Museum of Art--decidedly north of Manhattan--is exhibting "I Heart the Burbs," which includes theories, facts and photographs. Lee Stoetzel builds McMansions from McDonald's food and packaging. (The New York Times)
- The city's "underbelly" is essential for the release of inhibitions, like those of Jude Law. (The Observer UK)
- Slate critic concludes: "Today, celebrity architects build commercial projects, shoe stores, subway stations. What are the very rich to do? The ugly apartment buildings of Palm Beach suggest one curious solution: embrace bad taste."
Trader Joe's: Fight!

The chaotic scene.
One customer, who accused another of cutting, got very angry.
"Why don't you go to hell and get in line you fucking bitch?"
A crew member, wearing gigantic, plastic green glasses, came over to settle everyone down. All the free samples in the world of vegetable root chips are not going to smooth things over.
"It's definitely not like this is California," said a nearby customer.
Over at Whole Foods, things are relatively calm. The checkout line--which included celebrity shopper Michael Showalter--was comparatively shorter. read more »
- Michael Calderone and Nicole Brydson Previous: Trader Joe's: By The Numbers Previous: Trader Joe's: Where are the Peanuts? Previous: Trader Joe's: Who Are These People? Previous: Trader Joe's: No Chuck Previous: Trader Joe's: Rival Gangs Previous: Trader Joe's: The Crew Previous: Trader Joe's: Morning RushTrader Joe's: By The Numbers
Well, nowhere. But! From a quick survey of prices, it seems that a savvy shopper would have to hit the three biggest local stores to get a cross-the-board deal. read more »
Now, for a bit of truly useful service journalism.
T.J.'s: Where are the Peanuts?
Trader Joe's: Who Are These People?

But who are these crazed shoppers, anyway?
"[With] Whole Foods, Garden of Eden, Food Emporium, and now Trader Joe's, I'm excited," said Peter, a self-described "foodie," who lives at nearby Irving Place. And what got him so excited? Sliced Papaya in White Grape Juice.
"It's so cheap," shrieked Katie, who clutched one bag from Whole Foods and two from Trader Joe's. Her personal favorite: Frozen Vegetable Enchiladas.
An elderly couple visiting from Massachusetts, who "go to the one in Cambridge all the time" bought plain pizza dough to make for their grandson. They're so proud that he now lives near a Trader Joe's.
But not eveyone left in good spirits. One man was so flustered by the crowds that he refused to speak with The Real Estate.
"I've been in there for a half hour and didn't buy anything, he said. "I'm not going to stand here and talk to you."
Is the backlash already beginning? read more »
- Mickey Ehrlich Previous: Trader Joe's: No Chuck Previous: Trader Joe's: Rival Gangs Previous: Trader Joe's: The Crew Previous: Trader Joe's: Morning RushTrader Joe's: Rival Gangs

Grand opening crowds.
Sure, it may not be the Sharks and the Jets, but the two rivals--with their polos versus Hawaiian shirts--will battle it out for Union Square's bobo shoppers.

All quiet on the front.
Like Whole Foods in New York, Bread & Circus tended to demand a higher price, and therefore, a wealthier regular crowd. Although Joe’s is not a market that one shops at exclusively, it will enhance the array of choices that 14th Street now has to offer, which also includes the smaller market, Garden of Eden. read more »
A mix of high(er) priced Whole Foods delicacies and Trader Joe’s unique, bargain meals and wine will probably be the choice of many area residents, and the organic food-loving, L train contingent, too. - Nicole Brydson Previous: Trader Joe's: The Crew Previous: Trader Joe's: Morning RushTrader Joe's: The Crew

Trader Joe's President Doug Rauch.
Sure, the staff is going to be overly enthusiastic for a grand opening, but the company prides itself on offering this quirky form of customer service all the time. It makes the Whole Foods crowd down the street seem downright stuffy. read more »
And at Grand Sample Station (ahem), "crew members" shouted out today's free samples: Irish soda bread and scones. With organic buttter, of course.
- Michael Calderone Previous: Trader Joe's: Morning Rush





Tribeca will be getting a huge lift in housing units soon with a 402-unit mixed-use building slated to be developed by Edward J. Minskoff Equities. The Department of City planning gave its nod to the project Wednesday, and it's expected to go before the City Council soon.










