Cartier SA

Luxury Lap: Cartier Love with Sarah Jessica Parker and Spike Lee

Our luxury correspondent Trevor Butterworth continues his demented trip down the international lane of luxury. The other day, he rode-along with the Cartier crew for the launch of their Love charity bracelet.
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The new Cartier Love bracelets.
There was dash, there was swoon, there was confusion and there was envy. But how could there not be on "declare your love" day? "Cartier stands for love, commitment and passion," said Frederic de Narp, President and CEO of Cartier North America, as he launched a national charity initiative from Manhattan's de facto pulpit, the NASDAQ exchange in Times Square on June 8. And if the adoring looks of the ladies present were anything to go by, the day was off to a tragic start: the 37-year old Frederic—clearly the hottest CEO in North America—was married and would go home that evening to Chateaux de Narp in Westchester to be with his "brilliant and amazing wife" and their six children.

And then there was Sarah Jessica Parker, who arrived with golden hair a-flowing on feet that barely touched the floor. "They are fabulous," whispered a French reporter in awe of Ms. Parker's gravity-defying Christian Louboutin shoes, even though it looked as if the delicate star might break free at any moment and float off to join the cast of a pre-Raphaelite painting—which is quite possibly where she'd just come from. "I want to thank NASDAQ for this lovely and hospitable welcome," said Ms. Parker, as she was breaking poor NASDAQ's heart. She would ring in the opening of the exchange with Monsieur de Narp and Spike Lee, but she would not, as is tradition, sign the opening book.  read more »

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