Rem Koolhaas
Intermix Inferno
First, the Rem Koolhaas-designed Prada store was engulfed by flames earlier this year. And now: Intermix.
In January, we reported that Intermix temporarily relocated from its 5th Avenue Flatiron site for a full scale renovation project. But two weeks after they cut the ribbon, a three-alarm fire ravaged the space.
The bells rang during the unfashionable hour of half past six in the morning, so, thankfully, no employees were injured. Sadly, the store is the company's first and oldest location.
The cause of the fire remains unknown, and according to an official Intermix statement, damages are still being assessed. Another temporary relocation has yet to be determined, but the company pledges that they are "looking into other alternatives to serve their Fifth Avenue customers."
Full press release after the jump. read more »
- Riva Froymovich







