TBWA Worldwide Inc.
It's Time, All Right
The national fundraising ad campaign for the World Trade Center Memorial launched today makes no bones about how long it has taken to get this thing off the ground (or in the ground, actually). The theme is "It's time," and, since two themes are better than one, there is another theme, this one for the first phase, "Bringing Objects," which the press release explains:
references the overwhelming need to memorialize which was felt immediately in the wake of the attacks and still persists five years later. The message, "We needed one then. We need one now," conveys the importance of remembering and also stresses the present mandate to build a permanent memorial.
Hey, if you had really wanted to give money before, you could have always visited the memorial foundation's website. But did you? read more »
Since we know how much you like original documents, we'll give you the full release after the jump.
-Matthew Schuerman
