Maybelline Beauty Products

Now, here comes Avenue A-Razorfish. The Web design and marketing company, with revenues near $200 million last year, has moved into three floors that Google used to call home at 1440 Broadway. The company will consolidate three downtown offices -- 11 Beach Street, 162 Fifth Avenue, 107 Grand Street -- into an 80,000-square-foot spot in Times Square.

Avenue A-Razorfish did the redesign of The New York Times Web site and its client list also includes Conde Nast, JP Morgan, Maybelline and Polo Ralph Lauren.

David Falk of Newmark Knight Frank repped the deal. Avenue A-Razorfish would not comment on the asking rent for the lease, but averages for Times Square office space run into the mid-$40s a foot.

"McDive" not as ubiquitous as golden arches. Yet.

This week's Village Voice profiles New York-based Beauty Bar's emergence as the "country's first hipster bar chain."

Yet, despite opening locations in Los Angeles, San Francisco, San Diego, Las Vegas and Austin, owner Paul Devitt is adamant about "not looking to be the Hard Rock [Cafe]."

So he selects his new sites very carefully -- in a desperate attempt to not kill the cool vibe.

Beauty Bar's owners choose a neighborhood in each city that is on the verge and popular, but not yet over -- like the Las Vegas franchise located in the Fremont section of the Strip.

What's next for Devitt's sprawling "Martinis and Manicures" empire? Oh, he's going global, baby.

Devitt has his sights set on making Beauty Bar an international brand -- he's looking at spots in Toronto, Montreal, London and Tokyo while eyeing other American cities like Seattle, Miami, Philly and Chicago.

He's also "talking with Maybelline and OPI" about creating a line of Beauty Bar nail polish.  read more »

Um, Paul, what was that you were saying about "not becoming mainstream?"