James Atlas
Atlas Navigates Publishing World by Branding His House
"It's as if the publishing house was an author in its own right," James Atlas told the Observer's Leon Neyfakh for today's article on Atlas & Co.'s quest to brand their books. Doree Shafrir told you, branding is everywhere. read more »
Atlas Plugged! Indy Publisher Takes On Spineless Giants

Courtesy Atlas & Co.
James Atlas: A new approach, popular in Europe but shunned by American publishers.
Inspired by European publishers, renegade hopes to sell books on his house's good name. read more »
The Critic as Pugilist, Champion of High Art
The cultural critic Lee Siegel is known as something of a terror for his slashing, razor-sharp essay read more »
Mr. Bellow's Planet: Amis, McEwan Snatch Saul's Herring Soul
One opened The New York Times expectantly, two days after Saul Bellow's death, ready for the Op-Ed t read more »
Saul Bellow (1915-2005)
Saul Bellow, Nobel laureate and dean of Jewish-American fiction, passed away on Tuesday, April 5. read more »
Poor, Fractured Atlas Shoulders Failure and Envy
My Life in the Middle Ages: A Survivor's Tale, by James Atlas. HarperCollins, 240 pages, $25.95.
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Abbreviated Span of 'Penguin Lives': Viking Pulls Out
The Penguin Lives boutique biography series-a collaboration between Viking publishing, former New Yo read more »
Bellow, Marvelous, Monstrous, Scores the Right Biographer
Bellow: A Biography , by James Atlas. read more »
He Who Wears Failure Shoes Succeeds
The excerpt from Jonathan Franzen's forthcoming third novel that appears in the spring issue of Conj read more »
Even Brill and Carl Icahn Can't Ruin My Summer
Recently, we had a couple of days that summed up everything June has been supposed to be since the p read more »









