Ben Silverman

What Ratings Decline? NBC Sells $1.9 Billion in Advance Primetime Ads

Jeff Zucker: O, Happy Man!
Getty Images
Jeff Zucker: O, Happy Man!

According to several news reports today, though it is currently in fourth place among the broadcast networks, NBC has wrapped up its advance advertising sales this year with successful results.

And they didn't even throw an upfront!

Earlier this year, NBC executives announced that they would eschew the traditional TV time frame, not show pilots to advertisers at an upfront presentation, and would roll out new programming all year long.

"NBC's intention to announce a new sked in April—and then follow with a mix of small meetings and one big Gotham pitch—promises to disrupt the usual upfront selling season by giving the net a full month's head start on dealmaking," Variety reported back in February.

Four months later, that approach appears to be working.  read more »

NBC Officially Crowns Fallon Prince of Late-Late Night

Jimmy Fallon talked up Thandie Newton at the Costume Institute Ball last week.
Getty Images
Jimmy Fallon talked up Thandie Newton at the Costume Institute Ball last week.

There were no surprises at 30 Rock today as NBC announced the new host of Late Night when current host Conan O'Brien decamps to 11:30 PM sometime in 2009. As far back as February 2007, Bill Carter, The New York Times' veteran TV reporter and de facto historian of late night, had been reporting that Saturday Night Live alum Jimmy Fallon would be tapped to host the show. As reporters and film crews assembled on the 67th floor to take their lucite seats in a room with floor-to-ceiling windows dramatically framing a rainy, overcast day, Fallon's name was openly bandied about.  read more »

How Green Is His Valley? At Vanity Fair's Enviro-Bash, Brokaw Brags of Bison

Tom Brokaw
Getty Images; Joe Fornabaio
Tom Brokaw

On Monday, April 28, in the subterranean auditorium of the New York Public Library, Vanity Fair hosted a cocktail hour and convocation of experts grandly titled “Redesigning the World: A Green Way to the Future.” And environmentally concerned New Yorkers Mary Richardson Kennedy (wife of Robert Kennedy Jr.<  read more »

Is NBC's The Office Too Prickly for Primetime?

Steve Carell
Getty Images
Steve Carell

“I’m breaking down in all kinds of stress-related illnesses,” confessed Greg Danie  read more »