Humberto Leon
Opening Ceremony's 72-Hour Olympics Extravaganza
On Friday, August 11, Opening Ceremony kicked off a 72-hour party at their Howard Street store in honor of the opening ceremony of the Beijing 2008 Olympics.
The celebration began promptly at 7pm and lasted through Sunday evening, though the Daily Transom was there to only catch Friday’s festivities, which included performances by specially hired cheerleaders, a flat-screen TV to show the actual opening ceremony in Beijing, and a vintage '50s style Good Humor ice cream truck and a taco truck to keep everyone’s sugar levels up. (Much later, mini cans of Budweiser were brought out after the celebratory champagne ran dry.)
“We wanted it to be like a community fair, like our own little block party but contained within the store,” said the store’s co-owner, Humberto Leon. “We’ve always had this idea of doing a 72-hour store and this seemed like the perfect time to celebrate.” read more »
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