Longchamp

“It’s okay to think about clothes as long as you think about other things,” the actress Maggie Gyllenhaal told the Daily Transom last night. “Otherwise it’s pretty problematic.”

The clever moppet was looking like a young Joan Crawford with her long, dark and wavy hair framing a pair of claret-colored lips, a glass of Champagne in her hand, as she stood on a tented balcony that hugs the third floor of the Longchamp store on Spring Street. She was wearing a deep vintage black dress under a trench coat as guests gathered at the store for an intimate dinner party.

But she didn't mean fashion can't be deep. She said shopping provides an opportunity to "think about who you are."

“I think that’s the pleasure in it for me,” the 29-year-old said.  read more »

Along with her fancy leather designer purse, every New York woman needs a knockabout nylon tote into which she can toss the day’s detritus. And the current champ is … Longchamp’s classic Pliage! Mais pourquoi?  read more »