Sarge's

"This is some bris," wisecracked one reporter, as Jack Lebewohl unleashed yards of linked nickel schtickel sausages from a brown box along the 33rd Street sidewalk.

His son, Jeremy Lebewohl, meanwhile, brandished a foot-long pair of scissors.

At least 20 members of the press corps, ranging from Reuters to Jewish Week, were on hand as the Lebewohls' cut the ceremonial salami and officially reopened the clan's hallowed Second Avenue Deli on Monday.

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Jeremy Lebewohl is a big fan of "kishke, you know, derma," as he recently told New York magazine.

But, Monday morning, it's all about the "nickel shtickel."

Mr. Lebewohl and family will cut the ceremonial salami at 11, officially reopening his late uncle Abe Lebewohl's beloved Second Avenue Deli at 162 East 33rd Street near Third Avenue.

The Observer will be on hand to cover the festivities.  read more »

The reincarnated Second Avenue Deli -- soon to open on 33rd Street near Third Avenue -- will be open 24/7, according to yesterday's New York Times magazine.

And so the battle for bragging rights as Murray Hill's top matzo-ball-soup maker heats up!

As The Observer reported last week, the new Second Avenue Deli is moving in just four blocks south of another historic (albeit less storied) Jewish deli, Sarge's, at 548 Third Avenue between 36th and 37th streets, which already operates around the clock.

"It will be interesting," one Sarge's server told this reporter last week, noting that the old Second Avenue served kosher fare, whereas Sarge's does not. "That doesn't bode well," she said.

Is Murray Hill hungry enough for mainstay Sarge’s and new Second Avenue Deli?  read more »