InterActive Corporation

The Media Mob just received an invitation to an April 9 launch party for a new InterActive Corp. Web site called RushmoreDrive.com, hosted by IAC CEO Barry Diller and RushmoreDrive CEO Johnny Taylor. But just what is RushmoreDrive? The invite claims that it will be "the web destination that will change the way the Black community Drives the Web." (Drive! Oh, we get it.) Currently, its Web site just says, "Discover More Here Spring 2008," and when The Observer called up Mr. Taylor to find out more, he was tight-lipped.

"Right now we're telling people what it's not," he said by phone from RushmoreDrive's offices in Charlotte, N.C. "I'm telling them it's not a content site. Most of the products you see in the black space are celebrity, sports or entertainment sites, like BET.com or BlackVoices.com. Then you have social networking sites like BlackPlanet.com. We're none of those."  read more »

On far West 18th Street—past the housing projects and the parking lots and the auto-body shops, where the High Line is home not to condos but homeless people—the new, $100 million international headquarters of Barry Diller’s company, InterActiveCorp, rises like an undulating, reflective space station. The lobby is home to the largest video wall in the world, and another video wall, behind the security desk, that shows statistics from various IAC Web sites.  read more »