Ben Loehnen

Ben Loehnen was just a rookie editor at Random House when he convinced Professor Chip Heath of Stanford Business School to write a trade book based on his academic work on organizational behavior in business. When Mr. Heath agreed, Mr. Loehnen bought the rights to the project in what turned out to be a very shrewd preempt. Appealing to the same species-wide impulses satisfied by Freakonomics and The Tipping Point, Made to Stick: Why Some Ideas Survive and Others Die has shipped 200,000 hardcover copies to date.  read more »