Marie Claire
Slicing the SATC Publicity Pie
The media campaign for the Sex and the City movie, which arrives in theaters May 30, was executed with near-militaristic precision. You might call it “flooding the zone.”
Vogue, which itself has a recurring role in the franchise, easily secured the big kahuna: 43-year-old Sarah Jessica Parker on the cover and an elaborate photo shoot featuring her posing with Chris Noth, 53 (Mr. Big): on top of a skyscraper, on a red carpet, in the bedroom making sex tapes! read more »
Nina Garcia Is In at Marie Claire
Fashion Week Daily has confirmed that Nina Garcia has accepted an offer from Hearst Corporation and will be joining Marie Claire as its new fashion director in the fall. Meanwhile rumors about Marie Claire replacing Elle as Project Runway's sponsor still have not been confirmed, but a source tells FWD that "negotiations are just starting, if even that," and that Ms. read more »
