Men's Fitness
Slicing the SATC Publicity Pie
The media campaign for the Sex and the City movie, which arrives in theaters May 30, was executed with near-militaristic precision. You might call it “flooding the zone.”
Vogue, which itself has a recurring role in the franchise, easily secured the big kahuna: 43-year-old Sarah Jessica Parker on the cover and an elaborate photo shoot featuring her posing with Chris Noth, 53 (Mr. Big): on top of a skyscraper, on a red carpet, in the bedroom making sex tapes! read more »
