From the moment you walk through the doors of 757 Third Avenue, you know the building is different from the average, anonymous East Side office tower.

One of the lesser works of the monolithic Emery Roth & Sons—they of GM and Look and Pan Am buildings fame—757 Third is the typical wedding-cake office building. A banded obsidian glass curtain wall with those I-beam mullions, it is the sentinel we’ve seen before, cast ever so slightly anew in a thousand business districts the world over. Seagrams lite with a splash of Chase Manhattan.

That is why walking into, or really out of, 757 Third is such a dramatic experience. The 28-story building may have the nicest revolving doors in the entire city. Set into two curving, scythelike glass panels, the building’s egress does not really have an edge, and so when stepping out onto the street through those spinning doors, it is as though the building suddenly disappears. You have left the warm confines of this sleek building and are back on the cold New York City street. You might even stop to gasp at the trick if the door were not coming up behind you, about to deliver a smack in the toosh. Read More