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off the record

A better incident for longform magazine journalism could hardly be imagined. (image via Esquire.com)

Zoo’s Company: The Story Behind the Men’s Mag Zanesville Story Smackdown

While the Giants clinched victory down in Indianapolis Sunday night, a contest of editorial mettle was taking place between New York’s top men’s magazines.

Shortly before kick-off, The New York Times reported that Hearst’s Esquire would post a movie-style trailer for a March print story about the Zanesville zoo massacre (remember when that suicidal exotic animal collector released 56 dangerous animals into a small town in Ohio?) along with a preview of the piece by Chris Jones. The latest in a series of editorial widgets (last month’s: a QR code on cover boy Bill Clinton’s crotch!), the trailer was designed to build buzz and boost sales of the print issue. The full story and a longer trailer would be online later, according to The Times. Read More

Celebrities

Confirmed: Skarsgard is boring. (Photo via Getty)

Alexander Skarsgard Wraps New York Film, Still Very Tall and Boring

Alexander Skarsgard was in town? Really? For something other than the Straw Dogs premiere? If the filming for What Maisie Knew was a little more conspicuous, we might have gone down to Chinatown and tried to talk to the True Blood star himself.

As it was, we just happened to stumble into the wrap party for the movie -- a Henry James novel adapted by way of The Squid and the Whale that costars Steve Coogan -- as it was winding down at a bar near 46th and 10th street last night.

"You just missed Julianne Moore!" one enthusiastically wasted crew member told us.

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fiction

Journalist (Getty Images)

The Fictional Magazine Power List

2003: How to Lose a Guy in 10 Days: Kate Hudson plays a beautiful reporter for a lightly fictionalized Cosmopolitan called Composure. 2004: 13 Going on 30: Jennifer Garner plays a beautiful editor at a lightly fictionized, let's say Elle, called Poise. 2006: The Devil Wears Prada: Meryl Streep plays the imperious editor of a Read More


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