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Mark Zuckerberg

With Friends Like These: Techno Hipsters Think Facebook Is Boring Now

“I don’t touch Facebook,” declared Michael Romanowicz, 29, a freelance web designer who nixed his profile and more than 300 friends on the social network last year after he decided it was making him unproductive. (Worse, it was showing him too many pictures of his ex-girlfriend.) “I’m a digital professional and I fundamentally disagree with the philosophy of how Facebook has structured their product.”

It’s not that he and the social network didn’t have some great times. “What was really cool was that one of my friends was one of the first few hundred Facebook users, and for some reason he had a super admin access,” he said. They used the account to snoop through strangers’ photos.

But Facebook became “annoying” and “inundating” as it grew, and at some point, it stopped being fun. Read More

lease beat

MySpace Marketing Gurus Sextuple Space

Big Fuel Communications, the braintrust behind MySpace's marketing campaign, are massively growing their Manhattan headquarters.

The social media marketing and branded content agency has taken 40,000 square feet at 40 West 23rd Street, which also houses Home Depot's Chelsea store. We should clarify they did some work for MySpace and Fox a few years ago, and also Read More

The Social Network

Kanye West’s H.A.M. Spells Doom For Myspace

You can smell the schadenfraude in the blogosphere today as Myspace announces heavy layoffs. 

For a while the social network was flying high, even as traditional media was coming undone. 

Now it seems that the "network effect" will lead to a world of almost complete Facebook domination. 

But Myspace recently unveiled a major redesign, and in that effort Read More

start-ups

“MySpace Killer” Gets a Facelift

3-2-1...blastoff? After months of anticipation (fed by Tweets, postings on Facebook, entries on the site's blog) a new something called Virb is set to launch today.

It's actually a new iteration of of Virb°, which was previously a social networking site (somewhere along the way it seems to have lost the degrees symbol, Read More