The New Yorker launched an iPhone app today that enhances the magazine's Goings On About Town (GOAT) listings with digital doodads like maps, GPS, links to buy tickets and contact venues, the option to filter by date, filter by location filters, and clip-and-save favorites, editor Ben Greenman announced today.
It also includes original text and audio from marquis New Yorker names like Alex Ross, Susan Orlean, Roz Chast, Peter Schjeldahl, Paul Goldberger, Calvin Trillin and Patricia Marx. The announcement suggests the New Yorker has found a way to offer a digital point of entry to the magazine without diluting the brand or sacrificing their subscription revenue. Read More