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Making The Brand

What does U2 sound like?

For a question that seems so absurd to ask-surely, everyone knows!--it's pretty hard to answer. Not because the band has been around for over three decades and experimented with a number of styles. Its that the answer is tautological: U2 sounds like U2. Its commercial success and attendant ubiquity has done Read More

How to Make Indie Music Pay

Three albums come out today; all of them might be called "Indie" releases; they will be promoted and marketed heavily at Indie record stores and compete on the same Indie charts this week.

Needless to say the genre is almost meaningless as a description of the music. One of the bands is from Brazil, one is Read More


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