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Mr. Arora with one of his creations

Selling the Sizzle: New York ‘Spice King’ Dhiraj Arora Lets It All Hang Out

Shortly after meeting The Observer in the lobby of the Ace Hotel last Wednesday, Dhiraj Arora—who is the owner of the spice company Arora Creations Inc., but is perhaps better known for losing his temper and a good portion of his clothing one wild night at the Four Seasons Hotel—offered up a sly word of warning.

“The last woman who tried to profile me was an editor at Trace magazine,” Mr. Arora said. The editor had overseen a 2007 article in the magazine called “Delhi Rising,” which profiled several successful South Asian Americans. A cover story on Mr. Arora was considered, he said, “but she was eventually like, ‘Yo, D., I can’t keep up with you!’” The two ended up dating, a whirlwind romance that saw the duo jetting around the globe. That was the last time Mr. Arora truly felt he was in love.

We were a little unclear about just what this disclosure had to do with us, until the handsome 36-year-old asked if we were currently seeing anyone. We were. Did our significant other treat us right? Did he take us all over the world? Well, as a matter of a fact, he did.

“That’s really great,” Mr. Arora replied effusively.

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Scandals

Mr. Arora, Spice King

Spice King Runs Naked Through Four Seasons

Dhiraj Arora is a pretty big deal, though outside the food industry you might not know his name. He's a bootstrap success story: turning $10 spice packet mixes made in his mother's house in New Jersey into Arora Creations Inc., the only USDA-certified Organic Indian Grocery product line (according to its website). He was named one of Crain's Top Entrepreneur in 2007. He also allegedly likes to run around the Four Seasons Midtown gym naked, screaming at people "suck my million-dollar cock," or "suck my $57 million dollar dick," depending on who you ask.

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Eating Out

Who’s Afraid of Brooklyn Fare? Post Gives Blanket Thumbs Down To All Williamsburg Eateries

Regardless of the standard of the food, when it comes to certain Brooklyn neighborhoods it seems dining critics can't resist harping on the fact that, well, they're in Brooklyn. Yesterday we witnessed San Sifton spilling vats of ink on the twee accoutrements that peppered the clothing in Greenpoint's "hipsterish" restaurant Anella.

The carnage doesn't end Read More

Fashion

Torn Between Types of Manolos? Ask Andre Leon Talley!

SCENE: the biannual Manolo Blahnik sample sale at the Warwick Hotel.

ENTER, André Leon Talley — the man near Anna Wintour in the top Vogue echelon, America's Next Top Model catchphrase-smith, giant icon of fashion.

(NEW YORK POST WRITER holds two pairs of the designer shoes: lime-green sandals and black evening shoes.)

ANDRÉ: Darling, darling... no, no, no... get those! You Read More