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10 Questions with Chris Mohney, Editor-in-Chief of Tumblr’s New Editorial Project

Yesterday, the New York Times broke news of blogging platform and social media network Tumblr's new editorial project. The project was characterized as something that will be "documenting the Tumblr service and marketing it to users."

In the same article, the project's editor-in-chief—(2011 NYO Media Poachable) Chris Mohney, who will be leaving his post as the Vice President of Content at BlackBook—explained that it will avoid "forced attempts at corporate boosterism." This is odd, because a forced attempt at corporate boosterism is exactly what this nebulous project sounds like. Then again, Mohney (who, before BlackBook, was an editor at regular Tumblr-antagonist Gawker) will be manning the project with Jessica Bennett, a journalist leaving her post at Newsweek/The Daily Beast to jump on board. Read More

Scarlett Johansson

Nate Naylor, Tumblr addict (Mediamatic)

Scarlett Johansson’s New Boyfriend Nate Naylor Has a Tumblr

We wonder what bothers all red-blooded men more: that Scarlett Johansson is off the market, or that they could have had a shot with her. After all, the Sexiest Woman/Celebrity of the Year (according to Maxim, Playboy, GQ, etc.,)  has only dated celebs in the past: Sean Penn, Ryan Reynolds, Josh Hartnett, Justin Timberlake (well, that last one was unconfirmed, but still...) and not regular Joes.

Now the world's discovered that ScarJo's been dating a 38-year-old ad executive named Nate Naylor for the past five months. And despite having a moniker that's straight-up Gossip Girl, Mr. Naylor is just like us. He even has a Tumblr!

Read More

Launches

Awl Music logothing

Awl City: The Awl Launches Awl Music, Tumblr-Powered Video-Radio Station for Awl Their Friends

Longreads-approved website The Awl—run by Radar, Observer, and Gawker expats Alex Balk and Choire Sicha—is coming up on its third anniversary! Since they've launched, they've spun off three blogs from the mothership, general ladies'-interest site The Hairpin, comedy blog Splitsider, and most recently, gadget blog The Wirecutter.

And as of today, they've now launched a...Tumblr...radio station...of music videos, AwlMusic.TV.  DJ'd by them, and run by Eric Spiegelman, he of Old Jews Telling Jokes.

Maybe it's just best to let them explain. Read More

Lease of the Week

Yelp is on the way.

Yelp is on the Way!

Right from the gate, the Invesco Real Estate-Kaufman Organization partnership behind 100-104 Fifth Avenue followed a simple motto: Go big on tech or go home.

Since acquiring the building in January 2011, the Kaufman Organization has leased 100,000 square feet to new tech tenants, including 45,000 square feet to Apple’s iAd mobile advertising unit.

“We’ve been on a tear,” said Grant Greenspan, a principal at the Kaufman Organization.

Read More

Occupy Wall Street

16 Photos

2-year-old - 99% or 53%?

99% Vs 53%: Can You Tell the Protest Tumblrs Apart? [Slideshow]

"We are the 99%!" That's not just the rallying cry of protesters down on Occupy Wall Street, it's its own affiliate movement, born on Tumblr September 8th. Started by activists Priscilla Grim and Chris (no last name), it's become one of OWS' most visible online communities. Of course, being the biggest also makes it the easiest target for mocking, as evidenced by Buzzfeed's recent list, "The 12 Most Depressing Photos From 'We Are the 99%.'"

The site has now inadvertently given Conservatives a way to hit back on the Occupy movement in a cohesive fashion. Welcome to Tumblr's latest flame-war: "We Are the 53%."

Read More

September Issues

(Fred Harper.)

Techies Try to Make It Work in Fashion, But It’s an Awkward Fit

Earlier this year, microblogging service Tumblr was the toast of Fashion Week. The company’s fashion director, Rich Tong, negotiated access for influential Tumblr users to cover swanky events. Bloggers got access to A-list fashion shows and in return big brands got access to an online community of fashion enthusiasts that were active on one of the edgier platforms to emerge in the social media landscape in the last few years. And the industry took notice. Now fashion luminaries are on the platform, too. Stefano Gabbana has a Tumblr. So does Terry Richardson. Read More

Business Models

Marco Arment Prefers Customers To VCs

In the current climate, it would be easy for Instapaper creator Marco Arment to raise a couple million dollars in order to scale his business. 

But Arment isn't interested in chasing user growth like most startups. He would prefer to build something his users care about a lot, enough to actually pay for it themselves. 

“If you Read More


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