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Upfronts

CW: Oh, You Handsome Devil

What television network does Satan want you to spend your time watching? On Thursday May 17, around noon, the Prince of Darkness wandered onto stage at the Theater at Madison Square Garden and confirmed what theologians have long suspected. He wants you to watch the CW

Admittedly, Thursday’s ringing endorsement Read More

CBS: The Return of Mother; Plus, Hugh Jackman and Jimmy Smits

"We approached our development this year with a specific goal in mind—to be daring and different," said Nina Tassler, President, CBS Entertainment. "The Fall and mid-season series we have selected offer creativity and variety with great potential to excite and surprise television audiences everywhere."

They’re bringing us musicals, vampires and swingers!

But Read More

ABC’s Aggressive 2007

This afternoon ABC presents its 2007-2008 schedule to media and ad reps at Lincoln Center; to get things started this morning, the network released the lineup to press.“We’re heading into the new season with a strong lineup of returning shows that we’ve developed and nurtured over the past few years,” ABC Entertainment President Read More

NBC at the Upfronts: ‘Frankly, We Need To Be More Better’

“The buzz was loud and clear, we struck a chord,” said president of NBC Entertainment Kevin Reilly at the network’s Upfront presentation yesterday afternoon. But: “Frankly, we need to be more better.”

Mr. Reilly was saying what the hundreds of ad executives milling around Radio City for the first day of the Upfronts already knew. Read More

NBC: ‘We’ve Got the Class, Here Comes the Mass’

This afternoon, NBC goes before advertisers and the press to try to sell its 2007-2008 season to advertisers and the press. So this morning the network sent out the details of the season for previewing by the masses.

"We've got the class and next season we're ready to add some mass," said NBC Entertainment Read More


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