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Fully leased at 137 Varick Street.

Trinity’s 137 Varick Street Reaches 100%

A Trinity Real Estate-owned Hudson Square office building has reached 100 percent occupancy after it lured NYU-Poly Varick Street Incubator away from another Trinity-owned building into a bigger space, signed Paik Architecture PLLC to new office space, and agreed to give current tenant Unity Construction Development additional space, The Commercial Observer has learned.

Having met maximum capacity, 137 Varick Street now has an eclectic collection of tenants that range from Alexander Gorlin Architects, online job search company TheLadders, and Scott Jordan Furniture.

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Mogul Request Live

The same year that Times Square became Times Square, the Astor Hotel opened for business. It was 1904, and The New York Times had just arrived in the neighborhood, erecting its headquarters on West 43rd Street. Like the paper of record of that day, The New York Herald, The Times wanted to paste its Read More

The Reinvention of Brian Graden

Earlier this summer, when Brian Graden announced in an email to colleagues that he would be stepping down as the president of entertainment at MTV Networks at the end of the year, he didn’t cite the reasons typically invoked by media executives on their way out the door. He wasn’t starting a Huffington Post–meets–something-or-other Internet Read More

City Looks To Bolster Media Industry

Last Thursday, at the Audit Bureau of Circulations’ annual conference, Mayor Michael Bloomberg dropped by the Waldorf-Astoria to deliver brief remarks to a ballroom about two-thirds full. Having just finished with a press conference on the fiscal crisis, he targeted his opening joke at The New York Times with a quip that seemed to capture Read More

Will Spielberg, Geffen Walk From Dreamworks?

Peter Bart reports in today's L.A. editions of Variety that Viacom chief Sumner Redstone's relationship with Steven Spielberg and David Geffen is going south.

According to his report-which relies on unnamed sources-the duo could walk in 15 months if their relationship with Mr. Redstone, whose purchase of Dreamworks through Paramount was regarded as a coup Read More

Family Feudal: Redstone, 84, Losing Heir at Viacom

Sumner Redstone "played down" reports over the last 24 hours that he had becomed estranged from his daughter and once-presumptive heir, Shari Redstone.

But the effect of his words was to confirms suspicions, as Richard Siklos and Geraldine Fabrikant write in The New York Times today, that the 84-year-old Mr. Redstone is preparing a William Randolph Hearst-style legacy: Read More

MTV to Skateboarders: Break a Leg, Live!

On the evening of May 31, 2006, a shaggy-haired teenager in Buffalo, N.Y., peddled his skateboard toward a flight of concrete steps and launched into the air. A few seconds later, Mason Jukes lay at the foot of the stairs, screaming. His fibula and tibia had shattered on the pavement upon landing. Nearby, a second Read More

The Battle of Dante’s Cove

If you’ve lately gotten on the subway at the intersection of 14th Street and Eighth Avenue, you’ve probably seen the ads plastered across the subway tile for the television show Dante’s Cove. The ads, featuring two bare-chested men looking a little lasciviously into the eyes of passing commuters, promote a television show that’s a bit Read More

Hudson Square Grabs Viacom; Penn Plaza Nabs Gym Chain

Media behemoth Viacom has a lease out for as much as 250,000 square feet at 345 Hudson Street, in the long-struggling commercial area of Soho’s Hudson Square. Viacom, which counts MTV and Paramount Pictures among its many assets, is closing in on between 200,000 and 250,000 square feet, said Jason Pizer, the director of leasing Read More

Hudson Square–Separating Hype From Reality

For years, Hudson Square has been an echo chamber of rumors. The vacancy rate is amazingly high, but brokers--especially those at Cushman & Wakefield brought in by Trinity Real Estate to shake things up--promise that will change. In Wednesday's Times, Andy Peretz of C&W said, "We have so many deals and so many leases out, Read More


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